INTEGRATION OF DIGITAL MANAGERIAL ACCOUNTING IN OPTIMIZING BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES IN THE POST-PANDEMIC ERA
This paper examines the impact of digital managerial accounting on the business performance of small and medium-sized tourism enterprises in the post-pandemic period, with a focus on the use of modern digital tools and software solutions that allow managers to closely monitor costs, revenues, and profitability across individual business segments. T...
By Denis Stojkanović, Zdravka Petković, Aleksandar Lukić, Aleksandar Mrđen
LEADERSHIP AND COMMUNICATION AS DRIVERS OF ORGANIZATIONAL RESILIENCE IN TOURISM CRISIS MANAGEMENT
Crisis situations in tourism, such as pandemics, natural disasters, and economic downturns, pose significant challenges to the continuity of operations in tourism enterprises. In such circumstances, the way organizations manage human resources and information becomes a critical factor for their resilience. The aim of this study is to analyze the im...
By Zdravka Petković, Denis Stojkanović, Aleksandar Mrđen, Aleksandar Lukić