Globalization places new demands on companies and one of them is employer branding. Employer branding is a process that goes in two directions. One is turned internally to employees who are the best and the biggest promoters of the companies they work for and the other is externally oriented towards the general public. The task of employer branding...

By Tatjana Cvetkovski, Ana (Langović) Milićević, Violeta Cvetkovska Ocokoljić