Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 Traditional media are losing their attractiveness in the modern business environment, particularly among the younger population. At the same time, more and more people are shifting towards social media and relying on influencer endorsements. In these circumstances, it becomes evident that integrating influencers into the company's marketing s...

By Marija Vranješ, Dragana Gašević, Dragana Tomašević

Kreiranje turističkog proizvoda u skladu sa potrebama i željama potrošača više nije dovoljno za uspešnu realizaciju. Samo adekvatna turistička ponuda upotpunjena odgovarajućim promotivnim aktivnostima može dovesti do željenih poslovnih rezultata. Internet, kao fenomen savremenog doba uneo je promene u sve oblasti poslovanja, a ...

By Dragana Gašević, Marija Lazarević