09.06.2024.
Original scientific paper
RESEARCH OF THE BEHAVIOR OF ECOLOGICAL CONSUMERS IN THE BUYING PROCESS
Ecologically responsible producers now have the opportunity to realize a key competitive advantage in the market, because ecological awareness is gradually integrated into all aspects of social, business, political and ethical thinking and action. The fact that there is an environmentally responsible consumer segment on the market has become ...
By Simonida Vilić, Dujaković Tatjana