09.06.2024.
Original scientific paper
THEORETICAL FRAMEWORKS OF THE INFLUENCE OF SOCIAL MEDIA ON THE ATTITUDES AND BEHAVIOR OF USERS
Various theories available in the international literature provide frameworks for understanding how social media platforms are integrated into the daily lives of individuals and how users' reliance on these platforms shapes their interactions, perceptions, and behavior patterns in the digital age. Media Dependence Theory, Uses and Gratificati...
By Jelena Krstić, Ljubomir Zuber