Nowdays, when the world is changing really fast, it is necessary to be ready to react and adapt to all the changes, both within the organization and in the external environment. Proper managment of branding of an individual, organization, company all the way up to the level of one country is very important and it leads us to successfull respo...

By Bojana Ostojić, Jelena Ružić, Jelena Stošić, Irena Petrušić

 Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...

By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski