The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...

By Mladen Milić, Dražen Vrhovac, Jelena Vitomir

 The emergence of the COVID-19 pandemic and its unprecedented speed of transmission around the world have fundamentally shaken the habits and behavior of consumers in shopping. Keeping social distance, partially limited movement, and depending on the situation, the introduction of quarantine, has put consumers in a position to adapt to the new...

By Mladen Milić, Jelena Vitomir, Dražen Vrhovac