The subject of the research is the classification of the "green consumer" market in the area of Dubrovnik. The aim of this paper is to present the segments of green consumers and to determine the level of knowledge about ecological products and services in the area of Dubrovnik. For the purpose of the paper the secondary and primary data have...

By Marija Dragičević Ćurković, Antonija Grgat

 The issue of environmental protection is becoming an integral part of living an environmentally conscious citizens, who expect to travel product meets the standards of "extra" quality that relates to compliance with environmental standards. Implementation of the strategy of sustainable development in the business practice demand harmony with ...

By Marija Dragičević Ćurković

 According to the results of previous researches, it is clear that there is a need for availability improvement and new of cultural products interpretations forms development in the city of Dubrovnik. The aim of the research was to define the state of availability of a cultural product and connect the same with the possibility of improving the...

By Marija Dragičević Ćurković

 Sustainable community development in Dubrovnik has to be based on the diversification of the tourist product, as well as on the responsibility to allocate and use resources wisely and in a way that is not harmful for the local community and which enables the implementation of new cultural knowledge. The aim of this paper is to explore the att...

By Marija Dragičević Ćurković, Ana Cvjetkovi