29.05.2026.
Abstract
Economics, Management and Еntrepreneurship
INFLUENCE OF LOYALTY CARDS ON CONSUMER BEHAVIOR
Consumer loyalty is the dream and desire of every trader. In order to make the customer loyal, many factors, knowledge and effort need to be fulfilled and invested, not only by the sales staff, but by all the employees in the organization. A loyal consumer significantly influences the degree of demand for certain products and services, thereby incr...
By Mladen Milić, Marko Milić