09.06.2024.
Original scientific paper
THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING
In today's world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing strategies, have led to significant changes...
By Isidora Milošević, Milica Grbić, Biljana Bjelica