IMPACT OF THE PANDEMIC CAUSED BY CORONAVIRUS (COVID-19) ON INTERNATIONAL MARKETING AND THE CONSUMER BEHAVIOR IN INTERNET SHOPPING
The pandemic caused by the coronavirus (COVID-19) has had a significant impact on the global economy and in a very short period of time it changed society as a whole, the daily social activities of people, as well as the business activities of economic entities. "New Reality" has had an effect on international marketers, and accordingly on In...
By Miljenko Strnad, Biljana Rađenović Kozić
POSITION OF THE BRAND IN ON LINE SHOPPING
The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...
By Miljenko Strnad, Biljana Rađenović Kozić