05.06.2022.
Professional paper
MARKETING ACTIVITIES OF SMALL FAMILY HOTELS
The future of receptive tourism in this area relies on the potential of numerous small, family hotels. They encourage the regional development of underdeveloped areas and easily fit into the destination they belong to. Their most distinctive feature is the direct relationship with hotel guests. A small family hotel business is able to fully a...
By Ivana Vladimirović, Miroljub Đenadić, Dejan Grujić, Saša Spasojević