05.06.2022.
Original scientific paper
CONVERSATIONAL MARKETING - NEW ROLES OF CONSUMERS
Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...
By Mladen Mirosavljević, Mirjana Milovanović