Home Archive Organization Program News Contact
More Filters
05.06.2022. Original scientific paper
CONVERSATIONAL MARKETING - NEW ROLES OF CONSUMERS

 Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...

By Mladen Mirosavljević, Mirjana Milovanović

Journal Note Sample Text