COMPARATIVE ANALYSIS OF THE MICROCREDIT SECTOR IN SELECTED COUNTRIES OF THE REGION
The development of a country’s finacial szstem is reflected in the diversity of financial institutions that make up it, and the structure of the financial system of selected countries is of a bankocentric type, characterized by traditional banking. The subject of this paper is a comparative analysis of the business of the microcredit se...
By Milica Lakić, Jelena Jovović, Ružica Đervida, Zoran Đuričić
ANALYSIS OF THE INFLUENCE OF ADVERTISING COSTS ON COMPANY INCOME
The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...
By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić
GENERIC COMPETITIVE STRATEGIES
One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...
By Ružica Đervida, Radmila Bojanić, Slađana Babić
COMPETITIVENESS IN MODERN BUSINESS PRESENTED THROUGH BASIC STRUCTURAL INDICATORS OF BUSINESS OPERATIONS OF ENTERPRISES AND ENTREPRENEURS: THE CASE OF THE REPUBLIC OF SRPSKA
In order to determine the competitiveness in the global market, for the purposes of this paper, secondary collected data of basic structural indicators of business of companies and entrepreneurs from the Republic of Srpska for the period from 2017 to 2019 were used. They were processed by descriptive statistics, and in order to determine the ...
By Mirjana Milovanović, Ružica Đervida, Branka Marković