IMPLICATIONS OF SECURITY MARKETING ON THE BUSINESS ENVIRONMENT AND MULTIPLICATION OF MARKET ACTIVITIES
Having stepped boldly out of the business framework in the last few decades, the scientific thought of marketing has been enriched with various social components. Marketing thus becomes strongly present in all spheres of social life, and its influences on development processes are also considered. It is analyzed, e.g. the influence of the new...
By Saša Mitrić
SECURITY MARKETING, AS A MANIFESTATION AND PHASE OF INSTITUTIONAL DEVELOPMENT
Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...
By Saša Mitrić