RESEARCH OF THE BEHAVIOR OF ECOLOGICAL CONSUMERS IN THE BUYING PROCESS
Ecologically responsible producers now have the opportunity to realize a key competitive advantage in the market, because ecological awareness is gradually integrated into all aspects of social, business, political and ethical thinking and action. The fact that there is an environmentally responsible consumer segment on the market has become ...
By Simonida Vilić, Dujaković Tatjana
INNOVATIVE MANAGEMENT AS A PARADIGM FOR ACHIEVING COMPETITIVE ADVANTAGE
The changing environment challenges the managers of modern organizations how to achieve stability and the ability to create change, overcoming the instability that prevails in the market and ensuring success in chaos. New ideas, applied and exploited in a way that causes an increase in profitability, directly or indirectly lead to an increase...
By Simonida Vilić, Tatjana Dujaković