THE IMPACT OF DIGITAL TWIN TECHNOLOGY ON MARKETING
By creating digital representations of items, the digital twin concept bridges the gap between the physical and virtual worlds. Digital twin is an emerging technology that has recently received a lot of attention. With advancements in data acquisition, processsing, simulation, visualization and many other associated technologies, the concept ...
By Mirjana Maksimović, Zvjezdana Krstić
THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN PREDICTING CONSUMERS' BEHAVIOR
Understanding the factors that influence consumers when making purchasing decisions, the phases that consumers go through to make decisions, as well as how to evaluate the company after the purchase are just some of the elements that require research into consumer behavior to gain a competitive advantage in the market. Digital transformation ...
By Zvjezdana Krstić, Mirjana Maksimović