Home Archive Organization Program News Contact
More Filters
05.06.2022. Review Scientific Paper
THE IMPACT OF DIGITAL TWIN TECHNOLOGY ON MARKETING

 By creating digital representations of items, the digital twin concept bridges the gap between the physical and virtual worlds. Digital twin is an emerging technology that has recently received a lot of attention. With advancements in data acquisition, processsing, simulation, visualization and many other associated technologies, the concept ...

By Mirjana Maksimović, Zvjezdana Krstić

 Understanding the factors that influence consumers when making purchasing decisions, the phases that consumers go through to make decisions, as well as how to evaluate the company after the purchase are just some of the elements that require research into consumer behavior to gain a competitive advantage in the market. Digital transformation ...

By Zvjezdana Krstić, Mirjana Maksimović

Journal Note Sample Text