Information about health and what to use is everywhere; the question is how to know if it is accurate? As health information reaches consumers progressively via digital marketing and social media, an accurate explanation of complex scientific research is crucial yet lacking. This paper combines a literature review with comparative analysis to find...

By Ajla Vejzović

This paper examines investment in human capital as a determinant of economic growth in ten countries – five from the Western Balkans (Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia) and five neighboring European Union member states (Bulgaria, Greece, Croatia, Hungary, and Romania) – over the period 2013–2...

By Danijela Despotović, Miroljub Nikolić, Andrea Andrejević Panić, Slobodan Cvetanović

This study examined the effects of Pb and Cd on seed germination and root growth of red clover (Trifolium pratense L.) under treatments with varying metal concentrations and equimolar amounts of β-diketonate, using an adapted bioassay method. The results showed that Pb and Cd reduced seed germination and root length in T. pratense. Root growth...

By Snežana Branković, Filip Grbović, Radmila Glišić, Slađan Adžić, Kristina Luković, Aleksandra Rakonjac, Marija Marin

Honey bees (Apis mellifera) represent reliable bioindicators of environmental quality due to their role as pollinators, wide foraging range, and continuous interaction with various ecosystem components. The aim of this paper is to examine the significance of bees as bioindicators through the analysis of pollutant accumulation mechanisms and their a...

By Maja Došenović Marinković, Suzana Knežević, Milena Milojević, Aleksandra Milošević

Sweet cherry pits, a significant fraction of agro-industrial bio-waste, are often underutilized despite their richness in bioactive compounds. In line with sustainable resource management and circular economy principles, their valorization using green extraction techniques has gained attention. Microwave-assisted extraction (MAE) and ultrasound-ass...

By Aleksandra Cvetanović Kljakić, Pavle Mašković, Jelena Mašković

This paper examines the role of the digital environment in shaping communication between fashion brands and consumers, with a particular focus on digital marketing campaigns and influencer impact. The study explores respondents’ attitudes toward fashion brands’ digital presence, the frequency and patterns of following brand activities o...

By Neda Srnić, Milica Slijepčević, Jelena Krstić

Nicotine is a naturally occurring bicyclic alkaloid, composed of a pyridine ring connected to a pyrrolidine ring. Possessing two heterocyclic nitrogen atoms, it behaves like a dibasic compound in water. The pyrrolidine nitrogen has a pKa of approximately 8.0 while the pyridine nitrogen has a pKa of 3.12-3.41. Therefore, at physiological pH of 7.4 a...

By Andrija Vukov, Bojan Šarac, Domen Goste, Teona Teodora Borović, Jovana Selak, Snežana Papović, Milan Vraneš

Arbutus unedo L. is a Mediterranean species rich in bioactive polyphenols, including gallic acid, catechin, quercetin, and arbutin, which exhibit pronounced inhibitory activity toward α-glucosidase and α-amylase, often exceeding that of the standard antidiabetic drug Acarbose. However, the practical valorization of phytotherapeutic form...

By Luka Golubovic, Djurica Katnic, Ognjen Todorovic, Marija Milenkovic, Aleksandra Rakic, Milena Marinovic Cincovic, Slavica Porobic Katnic

ABSTRACT This study investigates the influence of gamma irradiation on the thermal properties of polyolefins and polymer blends, aimed at improving polyolefin waste recycling. In addition to binary blends of isotactic polypropylene (iPP) and low-density polyethylene (LDPE), several commercial polymer samples were analyzed, including neat LDPE, nea...

By Djurica Katnic, Ognjen Todorovic, Luka Golubovic, Snezana Brkovic, Slavica Porobic Katnic, Marija Milenkovic, Milena Marinovic Cincovic

This paper examines the relationship between different forms of work motivation of healthcare workers, whereby the motivation is conceptualised as a multidimensional construct shaped by the interaction of individual needs, organisational characteristics and the broader social context. The theoretical framework of the research is based on contempora...

By Jelena Milić, Danijela Jokanović