THE USE OF BIOSTIMULANT IN THE PRODUCTION OF ORNAMENTAL PLANTS
There has been a plethora of research undertaken to identify functional amendments to be used in plant production to improve plant growth, productivity, and quality, as well as to help plants overcome different types of environmental stress. In organic agriculture, the use of chemical fertilizers and pesticides is limited, so there is a need ...
By Svjetlana Zeljković
LEADERSHIP IN STARTUPS: PIONEERING PATHS TO SUCCESS
Leadership is important to startup success, yet it is often underestimated. Startups, which are defined by fast growth, limited resources, working in an environment of high risk and uncertainty and have a desire for innovation, rely mainly on the leadership of its founders or CEOs. This paper aims to study three leadership theories and its im...
By Ayman Sadik Al Najjar
METHODOLOGY FOR EVALUATION OF SUCCESS OF PRODUCT MARKETING
Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...
By Vucelja Lekić, Mladen Janjić, Nada Damljanović
AN INFLUENCE OF INTERNET MARKETING ON A CONSUMER BEHAVIOUR
Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...
By Mladen Milić, Jelena Lutovac
MEASURING THE EFFICIENCY OF CEREAL PRODUCTION OF EUROPEAN COUNTRIES THROUGH DATA DISCLOSURE ANALYSIS
In this paper, the Enveloped Data Analysis (DEA) method was used, which is used to measure the efficiency of business systems in the production of cereals in European countries. Due to the increase in population on earth, there is a need for more food and more efficient production. The DEA method enables the analysis of the efficiency of the ...
By Žarko Rosić, Igor Šabić
USING CHATGPT IN SOLVING DEFINITE INTEGRALS
Artificial intelligence has an inevitable scientific and societal development nowadays. It is increasingly involved in human everyday life with the simple purpose of making it easier. Therefore, in this work, we will explore the possibilities of ChatGPT as an artificial intelligence tool in the application of definite integrals. The applicati...
By Biljana Zlatanovska, Marija Miteva, Mirjana Kocaleva Vitanova
A COMPARISON OF CONVENTIONAL AND NOVEL CASTOR OIL RECOVERY METHODS
Castor (Ricinus communis L.) is cultivated as a non-edible oilseed crop across tropical, sub-tropical, and temperate regions, often in areas with marginal soils. The castor oil recovery process usually involves primary seed preparation, oil recovery, and refining, with variations in the order of operations. The recovery methods include conven...
By Miljana Krstić, Dragana Rajković, Ana Veličković, Jelena Avramović, Ana M. Marjanović Jeromela, Ivan J. Stojković, Vlada Veljković
XRF ANALYSIS OF THE “SEVEN-COLOURED EARTH” SOIL OF MAURTITIUS
In south-western Mauritius besides the small village of Chamarel (Mauritius), you can find this uniqu land with colouring soil. The soil found here reflects seven different colours like red, blue, green, brown, violet, yellow and purple. The analysis of the soil was taken by x-ray fluorescence spectroscopy. The research show that this natural...
By Perica Bošković, Martina Gudelj, Mile Dželalija
STUDENTS EXPECTATIONS TOWARD UNIVERSITY CAREER FAIRS: A CASE STUDY OF ENGINEERING FACULTY STUDENTS IN HUNEDOARA
The purpose of this study is to identify the reasons why individuals attend university career fairs and the expectations they hold toward these events. Additionally, the article seeks to understand the students views on the usefulness of these events and assesses the strongest points of the fair. The event chosen for the study is the Career F...
By Mihaela Popa, Ljubica Janjetovic, Adrian Eugen Cioablă
THEORETICAL FRAMEWORKS OF THE INFLUENCE OF SOCIAL MEDIA ON THE ATTITUDES AND BEHAVIOR OF USERS
Various theories available in the international literature provide frameworks for understanding how social media platforms are integrated into the daily lives of individuals and how users' reliance on these platforms shapes their interactions, perceptions, and behavior patterns in the digital age. Media Dependence Theory, Uses and Gratificati...
By Jelena Krstić, Ljubomir Zuber