COGNITIVE MECHANISM OF CONCEPTUAL METAPHOR IN POLITICAL COMMUNICATION DURING THE LAST PRESIDENTIAL CAMPAIGN IN THE USA
In order to understand the connection between language and thought, we must look at the cognitive phenomena of the human mind. One of the disciplines that studies the mental functioning of an individual is cognitive linguistics. The subject of this paper is to analyse the phenomenon of metaphor as a means of experiencing and understanding abstract ...
By Mladena Krajišnik
PHYSICOCHEMICAL AND SENSORY CHARACTERIZATION OF HONEY AND ITS ADULTERANTS
The honey market in Bosnia and Herzegovina faces significant challenges regarding product authenticity and quality control. The lack of a well-regulated inspection system, combined with limited consumer awareness, creates favorable conditions for the distribution of adulterated products. This study examined 25 samples in total: 10 honey samples wit...
By Ana Velemir, Snježana Mandić, Danica Savanović, Aleksandar Savić, Predrag Janković
ANTIFUNGAL EFFECTS OF ROSEMARY ESSENTIAL OIL IN PHYLLO PASTRY PROTECTION
The aim of this study was to investigate the effects of application rosemary essential oil in the antifungal protection of phyllo pastry made from type 500 wheat flour and phyllo pastry with the addition of 10% whole wheat flour. The phyllo pastry were stored and examined at intervals of 0, 5, 7, 14 and 21 days at a temperature o...
By Dragana Plavšić, Dragan Psodorov, Ljubiša Šarić, Ana Varga, Ivan Čabarkapa, Olja Todorić, Zorica Tomičić
APPLYING THE BEHAVIOR CHANGE TECHNIQUES FOR MODERNIZING HEALTHCARE AT THE NATIONAL LEVEL
Behavior change techniques (BCTs) represent a pivotal yet often overlooked component in the national-scale modernization of healthcare systems, particularly in resource-constrained settings where infrastructural upgrades alone are insufficient to improve clinical outcomes. The Integrated Perinatal Care Project in Uzbekistan provides a compelling ca...
By Iuliia Zuenkova
THE CONCEPT OF CLINICAL MARKETING: BACKROUND AND THEORY
The rapidly changing health needs of society and the unmet demands of healthcare systems around the world provide a powerful impetus for the development of new marketing concepts. The formation and progress of industry-specific marketing tools are driven by the evolution of marketing ideas. The specifics of the healthcare industry impose restrictio...
By Iuliia Zuenkova
THE INFLUENCE OF LIFE SCRIPTS ON ATTITUDE FORMATION
This review paper explores the role of the life script, a concept from transactional analysis, in the formation of individual attitudes. Attitudes, understood as relatively stable cognitive, affective, and behavioral tendencies toward objects, people, or phenomena, are not solely shaped by rational processes but are often rooted in early childhood ...
By Ivana Jovčić
THE ROLE OF ARTIFICIAL INTELLIGENCE IN RESTRUCTURING IT JOBS: DESKILLING AND REDUCING THE NEED FOR ROUTINE TASKS IN THE FINANCIAL SECTOR
This paper analyzes the impact of artificial intelligence (AI) on the transformation of IT jobs in the financial sector, with a particular focus on the phenomenon of deskilling and the reduced need for routine tasks. The development of AI technologies has enabled the automation of numerous tasks that traditionally required the involvement of helpde...
By Alen Kamiš, Jelena Ruzic, Stevan Stankovski, Aleksandra Markovic
GESTALT PSIHOLOGIJA I VIZUELIZACIJA PRAVA U ERI VJEŠTAČKE INTELIGENCIJE
Upotreba sistema vještačke inteligencije (AI) u pravnoj profesiji je praćena jednim posebnim izazovom. Više nego drugim profesijama, pravnici bi trebalo da razumiju kako sistemi AI odlučuju i da kritički ocijene usklađenost tih odluka sa osnovnim društvenim vrijednostima, kao što su moral, pravda, vladavina prava, ...
By Živorad Rašević, Darjana Sredić, Mladen Nikolić
A COMPARATIVE STUDY OF DIFFERENTIAL CROSS SECTIONS FOR ELASTIC ELECTRON SCATTERING FROM INHALATION HALOGENATED ANESTHETICS AT 150 eV
ABSTRACT Inhalation halogenated anesthetics are of increasing environmental concern due to their high global warming potentials (GWPs), making the study of their interaction with low-energy electrons relevant for atmospheric processes. In this work, we report experimental differential cross sections (DCSs) for elastic electron scattering from thre...
By Jelena Maljković, Jelena Vukalović, Francisco Blanco, Gustavo García, Bratislav P. Marinković
THE IMPACT OF DIGITAL TRANSFORMATION ON LEGAL PRACTICE IN BOSNIA AND HERZEGOVINA-CHALLENGES, ADVANTAGES AND DIRECTIONS FOR DEVELOPMENT.
This paper examines the impact of digital transformation on legal practice in Bosnia and Herzegovina. It analyses how technological advances, including artificial intelligence (AI), digital case management systems and online legal databases, affect the efficiency, accessibility and quality of legal services. A qualitative methodology is applied, in...
By Radošević Snježana