SIMULATED ENTERPRISE - INNOVATIVE TOOL WORK FOR ROMANIAN HIGHER EDUCATION
A reliable, practice-oriented education is the most important basis for a successful start in a profession. Requirements more specific and more complex companies' labour market as regards its ability to students preparing for employment had an important role in building the Lisbon Strategy which states that each Member State should focus on t...
By Marius Calin Benea
REPORTING OBLIGATIONS IN THE FUNCTION OF PROTECTION OF THE RIGHTS OF NON-CONTROLLED SHAREHOLDERS
With the listed companies on the Banja Luka Stock Exchange, it is noticeable that a large number do not adhere to their legally prescribed obligations that are brought to the timely publication of information on business activities. In this regard, the research problem is the unfavorable position of minority shareholders in terms of informati...
By Miloš Grujić, Boris Srdić, Zdravko Zečević, Gordana Drobnjak
ASSESSMENT OF SECURITY COUNCIL ACTIVITIES IN PEACEFUL SETTLEMENT OF DISPUTES
According to the theory of international law, when disputes arise in international relations, states have possibility to resolve it directly by negotiations or by formal judicial or arbitration procedure. Those methods offer relative freedom to states in finding solution for the dispute that has arisen, independent of any third competent auth...
By Predrag Raosavljević, Onahti Čerkez
ETHICAL ADVERTISING FOR A POSITIVE SOCIAL IMPACT
Technology, science, almost every human activity is (can be) dangerous without ethics. This is especially true for advertising, which has an impact on a large number of people, on their physical and mental health, and on the environment. Ethical advertising is advertising that has a positive impact on people, with the least harm to the enviro...
By Miro Mihec
CRISIS MANAGEMENT AND MARKETING IN TOURISM
Crises are both unplanned and unwanted, but, in present times, also expected events in lifespans of each organization and economic branch. Global COVID-19 pandemic has proved that tourism is one of most sensitive economic branches to crisis. The aftermaths of the pandemic were experienced, more or less, in almost all countries, especially tho...
By Dragan Bulatović, Bojana Ostojić
SECURITY MARKETING, AS A MANIFESTATION AND PHASE OF INSTITUTIONAL DEVELOPMENT
Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...
By Saša Mitrić
PROMOTION OF HIGHER EDUCATION INSTITUTIONS ON SOCIAL NETWORKS
Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...
By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski
MODERN FORMS OF SALES AND PROMOTION IN THE CONTEXT OF A PANDEMIC
The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...
By Biljana Rađenović Kozić
FIRMA (BUSINESS NAME) OF A COMMERCIAL SOCIETY IN THE COUNTRIES THAT ORIGINATED FROM THE FORMER REPUBLICS OF THE SFRJ
The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...
By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević
TESTING THE SATISFACTION OF PROFESSIONAL CUSTOMERS IN THE AUTOMOTIVE AFTERMARKET SPARE PARTS INDUSTRY WITH THE PURPOSE OF IMPROVING SALES: THE CASE OF BALKANS
The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...
By Mirjana Milovanović