IMPACT OF GOLD PRICE MOVEMENT ON THE RATE OF THE RETURNS FROM INVESTMENT ACTIVITY ON FINANCIAL MARKETS
Due to the consequences caused by the crisis of the COVID-19 virus pandemic (interrupted supply chains), energy crisis, geopolitical crisis (war conflicts between Russia and Ukraine) resulting in high inflation, the working paper analyzes, tests and quantifies the impact of gold price movements on daily rates of return from investment activit...
By Marko Milošević, Ognjen Bakmaz
THE INFLUENCE OF DIGITAL MEDIA ON MODERN BUSINESS
The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...
By Simonida Vilić, Ilić Milana, Ajder Dajana
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...
By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović
FACTORS BEHIND THE INCREASING POPULARITY OF LOCALLY PRODUCED FOOD – INSIGHTS FROM A REPRESENTATIVE STUDY ON CONSUMER MOTIVATIONS
The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...
By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka
EARLY DETECTION OF PHYTOPHTHORA PLURIVORA PATHOGEN INFECTION IN SWEET CHESTNUT LEAVES USING NONDESTRUCTIVE OPTICAL METHOD
This study introduces a novel nondestructive optical method for detecting infections of the invasive Phytophthora plurivora pathogen in sweet chestnut (Castanea sativa) leaves, as well as monitoring plant health and stress. The proposed method utilizes spectrophotometric measurements to continuously monitor the optical transmission coefficien...
By Katarina M. Miletić, Miloš S. Mošić, Sara V. Ristić, Marija M. Petković-Benazzouz
FATTY ACID COMPOSITION OF KRANJSKA SAUSAGE WITH CASINGS TREATED WITH PLANT EXTRACTS (PRINUS SPINOSA L.)
This study aimed to evaluate the effectiveness of natural casing treatment with aqueous or ethanol extract of the blackthorn fruits (Prunus spinosa L.) on fatty acids content of vacuumpacked Kranjska sausages. Three experimental groups of sausages were produced: CS - a conventional sausage filled in a natural casing; WS - a sausage filled in...
By Ana Velemir, Snježana Mandić, Danica Savanović, Vanja Jokanović
CREATION OF INFORMATION SYSTEM MODULE FOR MOTOR VEHICLE MAINTENANCE
The information system for motor vehicle maintenance is very complex and contains a large number of processes, data flows, data stores and external objects. At the same time, a clear and detailed specification of the system requires that the method of abstraction be applied to the presentation of the system using DTP. This is achieved on the ...
By Srđan Marinković
INFLUENCE OF PERSONAL VEHICLE DIAGNOSTICS ON RELIABILITY AND ENVIRONMENTAL PROTECTION
Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...
By Srđan Marinković, Veljko Vuković
ENVIRONMENTAL CRIME AS A GLOBAL THREAT TO THE WORLD
Environmental crime is a global problem and a serious threat primarily to health security. Namely, the citizens’ awareness about the importance of the environment is at a rather low level. Therefore, the paper will deal with the issue of illegal dump sites in the area of the City of Doboj, their causes, consequences, as well as the meas...
By Suzana Malešić, Sandro Nalić, Alen Petković
GENERIC COMPETITIVE STRATEGIES
One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...
By Ružica Đervida, Radmila Bojanić, Slađana Babić