The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana

 The common agricultural policy of the European Union for the period 2023-2027 aims to stop environmental degradation and reverse it in favour of climate change mitigation, efficient use of limited natural resources and biodiversity conservation. Agriculture in the European Union (EU) is strongly influenced by the Common Agricultural Policy (C...

By Milica Stanković, Tiana Anđelković

 The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...

By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 In recent years, advertising on social networks has become one of the important factors for the survival of companies on the market. It seems that there is more and more advertising and less and less ethics. Precisely because of this, the paper pointed out the importance of ethics when advertising on social networks. Also, the results of the ...

By Mirjana Milovanović, Svetlana Dušanić-Gačić, Zorana Agić

 This study aimed to evaluate the effectiveness of natural casing treatment with aqueous or ethanol extract of the blackthorn fruits (Prunus spinosa L.) on fatty acids content of vacuumpacked Kranjska sausages. Three experimental groups of sausages were produced: CS - a conventional sausage filled in a natural casing; WS - a sausage filled in...

By Ana Velemir, Snježana Mandić, Danica Savanović, Vanja Jokanović

 This study aimed to examine the influence of adding selected spices on the physicochemical properties of fresh cream cheese. Six different samples of fresh cream cheese were produced in the milk processing plant (mini cheese factory). The first sample was marked as a control, without the addition of spices, and the other five were produced wi...

By Danica Savanović, Ana Velemir, Jovo Savanović, Aleksandar Savić, Danka Babić

 Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...

By Srđan Marinković, Veljko Vuković

 The main goal of this research was to check whether there is a statistically significant correlation between authoritarianism and virtual behavior on social networks, as well as whether there are differences in virtual behavior on social networks with regard to sociodemographic characteristics. A total of 242 respondents, 65 male and 177 fema...

By Milica Novaković, Snežana Samardžić

 One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...

By Ružica Đervida, Radmila Bojanić, Slađana Babić