IMPACT OF GOLD PRICE MOVEMENT ON THE RATE OF THE RETURNS FROM INVESTMENT ACTIVITY ON FINANCIAL MARKETS
Due to the consequences caused by the crisis of the COVID-19 virus pandemic (interrupted supply chains), energy crisis, geopolitical crisis (war conflicts between Russia and Ukraine) resulting in high inflation, the working paper analyzes, tests and quantifies the impact of gold price movements on daily rates of return from investment activit...
By Marko Milošević, Ognjen Bakmaz
THE INFLUENCE OF DIGITAL MEDIA ON MODERN BUSINESS
The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...
By Simonida Vilić, Ilić Milana, Ajder Dajana
FACTORS BEHIND THE INCREASING POPULARITY OF LOCALLY PRODUCED FOOD – INSIGHTS FROM A REPRESENTATIVE STUDY ON CONSUMER MOTIVATIONS
The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...
By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka
ANALYSIS OF THE INFLUENCE OF ADVERTISING COSTS ON COMPANY INCOME
The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...
By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić
PHYSICOCHEMICAL PROPERTIES OF CREAM CHEESE WITH THE ADDITION OF SELECTED SPICES
This study aimed to examine the influence of adding selected spices on the physicochemical properties of fresh cream cheese. Six different samples of fresh cream cheese were produced in the milk processing plant (mini cheese factory). The first sample was marked as a control, without the addition of spices, and the other five were produced wi...
By Danica Savanović, Ana Velemir, Jovo Savanović, Aleksandar Savić, Danka Babić
CHEMICAL PROPERTIES OF SHELLED AND UNSHELLED APRICOT SEEDS, PHYSICO-CHEMICAL AND ANTIOXIDATIVE CHARACTERIZATION OF OILS OBTAINED FROM THESE SEEDS
Apricot (Prunus armeniaca) is a continental stone fruit that belongs to the Rosaceae family. The aim of this work was to determine the chemical properties of shelled and unshelled apricot seeds, as well as the physico-chemical and antioxidant characteristics of the oils obtained from these seeds. The content of moisture, crude ash, crude prot...
By Staniša Latinović, Nataša Lakić-Karalić, Ladislav Vasilišin, Goran Vučič
INFLUENCE OF PERSONAL VEHICLE DIAGNOSTICS ON RELIABILITY AND ENVIRONMENTAL PROTECTION
Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...
By Srđan Marinković, Veljko Vuković
THE RELATIONSHIP OF AUTHORITARIANITY AND VIRTUAL BEHAVIOR ON SOCIAL NETWORKS
The main goal of this research was to check whether there is a statistically significant correlation between authoritarianism and virtual behavior on social networks, as well as whether there are differences in virtual behavior on social networks with regard to sociodemographic characteristics. A total of 242 respondents, 65 male and 177 fema...
By Milica Novaković, Snežana Samardžić
EMOTIONAL INTELLIGENCE IN THE CONTEXT OF JOB SATISFACTION
Emotional intelligence is significant for all spheres of human life. Therefore, it has also found its practical application in the company’s business operations. In recent times, the importance of emotional intelligence in organizations has been recognized as a key factor of successful work of the organization in the sense that it influ...
By Danijela Jokanović
GENERIC COMPETITIVE STRATEGIES
One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...
By Ružica Đervida, Radmila Bojanić, Slađana Babić