The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 This study aimed to evaluate the effectiveness of natural casing treatment with aqueous or ethanol extract of the blackthorn fruits (Prunus spinosa L.) on fatty acids content of vacuumpacked Kranjska sausages. Three experimental groups of sausages were produced: CS - a conventional sausage filled in a natural casing; WS - a sausage filled in...

By Ana Velemir, Snježana Mandić, Danica Savanović, Vanja Jokanović

 This study aimed to examine the influence of adding selected spices on the physicochemical properties of fresh cream cheese. Six different samples of fresh cream cheese were produced in the milk processing plant (mini cheese factory). The first sample was marked as a control, without the addition of spices, and the other five were produced wi...

By Danica Savanović, Ana Velemir, Jovo Savanović, Aleksandar Savić, Danka Babić

 Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...

By Srđan Marinković, Veljko Vuković

 The main goal of this research was to check whether there is a statistically significant correlation between authoritarianism and virtual behavior on social networks, as well as whether there are differences in virtual behavior on social networks with regard to sociodemographic characteristics. A total of 242 respondents, 65 male and 177 fema...

By Milica Novaković, Snežana Samardžić

 One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...

By Ružica Đervida, Radmila Bojanić, Slađana Babić

 This paper’s aim is to explore the possibilities of improving the visual attractiveness of space by applying the vertical greenery system (VGS). The first part of the paper focuses on the analysis of the VGS as a unique element of urban design with emphasized visual characteristics formed from the color and structure of plants, which al...

By Tanja Trkulja, Ljiljana Došenović, Sandra Čekić

 Critical care nursing is considered as one of the most stressful professions in the modern healthcare systems, making it suitable for the development of job burnout. Considering this, we conducted a cross-sectional study to determine the frequency and level of chronic anxiety, as well as the frequency of psychosomatic manifestations of job bu...

By Dejan Živanović, Jovan Javora, Jadranka Đuranović Miličić, Svetlana Stojkov

 Architectural visualization is the process of creating digital models using computer, which allows us a very detailed and accurate view of the future interior and exterior design. Using renders, is possible to display different levels of brightness, types of shadows and variety of materials, therefore, it is possible to obtain realistic rende...

By Aleksandra Bobić, Aco Bobić