ANALYSIS OF THE INFLUENCE OF ADVERTISING COSTS ON COMPANY INCOME
The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...
By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić
PHYSICOCHEMICAL PROPERTIES OF CREAM CHEESE WITH THE ADDITION OF SELECTED SPICES
This study aimed to examine the influence of adding selected spices on the physicochemical properties of fresh cream cheese. Six different samples of fresh cream cheese were produced in the milk processing plant (mini cheese factory). The first sample was marked as a control, without the addition of spices, and the other five were produced wi...
By Danica Savanović, Ana Velemir, Jovo Savanović, Aleksandar Savić, Danka Babić
THE RELATIONSHIP OF AUTHORITARIANITY AND VIRTUAL BEHAVIOR ON SOCIAL NETWORKS
The main goal of this research was to check whether there is a statistically significant correlation between authoritarianism and virtual behavior on social networks, as well as whether there are differences in virtual behavior on social networks with regard to sociodemographic characteristics. A total of 242 respondents, 65 male and 177 fema...
By Milica Novaković, Snežana Samardžić
IMPROVING THE VISUAL ATTRACTIVENESS OF SPACE BY APPLYING THE VERTICAL GREENERY SYSTEMS
This paper’s aim is to explore the possibilities of improving the visual attractiveness of space by applying the vertical greenery system (VGS). The first part of the paper focuses on the analysis of the VGS as a unique element of urban design with emphasized visual characteristics formed from the color and structure of plants, which al...
By Tanja Trkulja, Ljiljana Došenović, Sandra Čekić
ECO-DESIGN AND USAGE OF ECO-LABELS ON PACKAGING FOR DIFFERENT TYPES OF MILK
Eco-design and usage of eco-labels on milk packaging, have a great influence on consumers when choosing and buying this product. Milk is usually packed in carton packs, plastic bottles or bags, and glass bottles. There is a worldwide trend of using innovative technologies for packing milk in aseptic packaging made of biodegradable materials. ...
By Suzana Knežević, Milena Milojević, Biljana Delić Vujanović, Goran Stanišić
INNOVATION MANAGEMENT IN THE CIRCULAR ECONOMY - REPUBLIC OF SERBIA AND EU
Sustainable development requires the application of innovations and radical changes in the concept of functioning of most countries, where it is of special importance to achieve environmental sustainability. The environment is not only the environment in which people live, but also the resource base and the place where economic activities are...
By Bojana Ostojić, Irena Petrušić, Dragan Bulatović, Jelena Ružić
TAXATION AND COMMON TAX POLICY IN EU COUNTRIES
Today's modern states cover most of their expenditures with fiscal revenues, which are undoubtedly the most important group of revenues, and the most prominent item of these revenues should be taxes that cover 80% of public expenditures in the budgets of modern states. Through the introduction to the types and goals of taxation, the scope of ...
By Mirjana Radaković
DIGITIZATION AS A TOOL FOR SUBJECTIVE ASSESSMENT OF LIGHTING IN PRODUCTION HALLS
This paper is devoted to the issue of the possibility of lighting subjective assessment in production halls using digital tools. Production systems and processes are subject to mass digitization in synergy with the Industry 4.0 concept. It is necessary to extend the digitization process to all available processes and issues, to ensure the sus...
By Darina Dupláková, Ján Duplák, Vladimír Simkulet, Peter Michalik, Ljubica Janjetović
MENTAL AND PSYCHOSOMATIC CONSEQUENCES OF JOB BURNOUT IN CRITICAL CARE NURSING PROFESSION: A CROSSSECTIONAL STUDY
Critical care nursing is considered as one of the most stressful professions in the modern healthcare systems, making it suitable for the development of job burnout. Considering this, we conducted a cross-sectional study to determine the frequency and level of chronic anxiety, as well as the frequency of psychosomatic manifestations of job bu...
By Dejan Živanović, Jovan Javora, Jadranka Đuranović Miličić, Svetlana Stojkov
IMPACT OF ARCHITECTURAL VISUALIZATION OF DIFFERENT TYPES OF FURNITURE IN INTERIOR DESIGN ON THE SELECTION OF OFFERED RENDERS
Architectural visualization is the process of creating digital models using computer, which allows us a very detailed and accurate view of the future interior and exterior design. Using renders, is possible to display different levels of brightness, types of shadows and variety of materials, therefore, it is possible to obtain realistic rende...
By Aleksandra Bobić, Aco Bobić