The building sector with the highest energy consumption is also a priority area in which the possibilities of solving environmental and economic problems are great. Achieving benefits from the energy, environmental and economic aspects, can be achieved by using renewable energy sources whose implementation does not require large and expensive...

By Milana Radujković, Petar Gvero

 There is a growing interest in the use of biopolymers for obtaining biodegradable packaging with the addition of green components. The aim of this paper is to develop films based on cellulose acetate and polycaprolactone-diol intended for active packaging by adding biocompatible plasticizers. The films were obtained by solution casting method...

By Tamara Erceg, Nevena Vukić, Vesna Teofilović, Sebastian Baloš, Alena Stupar, Olja Šovljanski, Slavica Porobić

 Modern healthcare is characterized by a clear trend towards a value-based approach first presented by M. Porter in 2004 as a competitive strategy for US healthcare system. The concept expands the focus from operating solely with clinical data by including a patient’s values. The goal of the study is to present a personal experience of i...

By Yuliia Zuenkova

 Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...

By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski

 In the modern environment, family businesses are at the core of the global economy, and their financial health and growth capacity is crucial to the economic well-being of any country. The importance of identifying human resource management practices is widely recognized in the management literature but insufficiently researched in the segmen...

By Marko Simonović, Jelena Stojanović Alcaraz, Stefan Milojević, Jovan Travica

 The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...

By Biljana Rađenović Kozić

 The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...

By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević

 The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...

By Mirjana Milovanović

 Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...

By Saša Mitrić

 While Bosnian society seeks to ensure the standards of the institutions of the European Union and the Council of Europe within its own society, we face the problem of security of state borders and the growing trend of illegal migration. Una Sana Canton has become a kind of buffer zone towards "open Europe or Europe of fortresses" where all th...

By Amela Čolić, Hamdija Lipovača, Belma Bajrić