Globalization places new demands on companies and one of them is employer branding. Employer branding is a process that goes in two directions. One is turned internally to employees who are the best and the biggest promoters of the companies they work for and the other is externally oriented towards the general public. The task of employer branding...

By Tatjana Cvetkovski, Ana (Langović) Milićević, Violeta Cvetkovska Ocokoljić

The subject of this study is the influence of technological development on economic growth and development, which can be observed in the changes in the production and distribution of goods as well as in constant changing and widening of consumers’ demands. Technological changes bring about the changes in the environment by creating new condit...

By Gordana Kokeza

Inovacije se definišu kao korišćenje novog tehničkog ili administrativnog znanja koje može ponuditi novi proizvod ili uslugu potrošačima, tj. klijentima. Proizvod ili usluga su novi ako koštaju manje, ako su neki od atributa poboljšani, poseduju atribute koje ranije nisu posedovali i/ili koji nisu postojali na trž...

By Nikolina Vrcelj, Dragana Trifunović, Ana Jurčić

Ovaj rad se bavi istraživanjem jednog pristupa u planiranju adekvatne podrške Malim i Srednjim Preduzećima (MSP), sa aspekta određivanja karakteristika podrške. Malim i srednjim preduzećima je poslednjih nekoliko decenija dat izuzetan značaj i zajedno sa konceptom preduzetništva su označeni kao pokretači razvoja svetske privred...

By Zoran Rakićević, Jasmina Omerbegović-Bijelović

In the last eighty years, the world changed, but some of the things remained the same. In the basis of all economic crises, from the global one from 1929 or 2008, until the regional one (Latin America, south-east Asia, Eastern Europe), the economical politics based on the ideas and misinterpretations from the end of the 18th century could be recogn...

By Ivan T Đurković

We can say that small and medium enterprises are prime-movers of economic development of every country. The fact is that in most countries small and medium enterprises make 99% of the total number of registered enterprises. Also, the fact that points at the importance of small and medium enterprises is that these enterprises participate in all econ...

By Radomir L.Vujadin, Slađana S.Vujičić

The process of globalization has led to the relocation of production and an increasing orientation of multinational corporations towards developing countries, particularly countries in transition. Companies establish their factories outside home countries, primarily due to global presentation and positioning, cost reduction, using cheap and highly ...

By Milorad Pušara

Postoje različiti putevi koji vode ka globalizaciji, pa isto tako i brojne opcije za menadžment koji se okreće globalnom poslovanju. Izbor odgovarajuće globalne strategije je upravo jedna od najvažnijih odluka koja se stavlja pred svako preduzeće. S tim na umu, ovaj rad se bavi novim analitičkim i strateškim konceptima za menadžere i kompani...

By Ana Jurčić, Nikolina Vrcelj, Dragana Trifunović

The leading role in dynamic and development of globalisation of business belongs to global companies. The global companies are market leaders - companies with world- famous name and brand. The consequences are caused by the market power of global companies. At the global market there are also market-followers - companies which focus on a small segm...

By Vesna M. Milanović, Andrea D. Bučalina

This paper points out the impact of Culture and its aspects on leadership processes in business organizations. In addition to management models which are presented with examples: the United States, Japan, Mexico and Germany focuses on the current state of Process Management and Human Resources Management in state and private sector in Serbia and an...

By Ana Langović Milićević, Tatjana Cvetkovski, Zlatko Langović