One of the main current topics, not just among business professionals and practitioners but also among the general population, is rapid growth of modern technologies and Internet and their influence on everyday business. In the UK advertising spend on the Internet with a share of 26% exceeds the advertising spend on television and in many countries...

By Milica Kostić-Stanković, Danica Lečić-Cvetković, Bojana Golubović-Protić

During the last decade of XX century Serbian capital market achieve important results in its development. New investments, privatization, economic reforms, development of banking system affected on all activities on this part of financial market. .We mentioned, in short, all important facts that blocked faster development of Serbian capital market ...

By Goran M. Kvrgić, Nataša M. Vujadin

Globalizacije kao aktuelan fenomen današnjice direktno utiče na sve sfere života pa tako i na poziciju koju svaka od lokacija (destinacija, teritorija) ima danas, posmatrano u globalnim okvirima. Posebno značajan uticaj globalizacije u ovom smislu ostvaren je kroz unapređenje mobilnosti faktora proizvodnje, nova tehnološka dostignuća ...

By Dalibor Đerić

Kreiranje turističkog proizvoda u skladu sa potrebama i željama potrošača više nije dovoljno za uspešnu realizaciju. Samo adekvatna turistička ponuda upotpunjena odgovarajućim promotivnim aktivnostima može dovesti do željenih poslovnih rezultata. Internet, kao fenomen savremenog doba uneo je promene u sve oblasti poslovanja, a ...

By Dragana Gašević, Marija Lazarević

U savremenim uslovima poslovanja, svi oni koji žele ostvariti planirane ciljeve moraju tržišno razmišljati. To znači da sve privredne grane u svom okruženju moraju prepoznati postojanje potreba ciljanih i potencijalnih potrošača. To se može postići dobro postavljenom marketing strategijom. Marketing strategija predstavlja ostva...

By Milojka Setenčić, Dragan Popović

Živimo u savremenom digitalnom dobu gde su se u poslednjih desetak godina navike ljudi i načini poslovanja izmenili iz temelja. Razlog toga je globalizacija koja je najvećim delom podstaknuta pojavom i razvojem interneta i internetskih usluga. Jedan skup tih internetskih usluga su Društvene mreže. Otvaranjem mogućnosti dvosmerne komunikacije...

By Aleksandar Skendžić, Mile Vičić

Cilj rada je da prezentuje moguće izazove i poslovne šanse za kompanije u procesu globalizacije. Intenzivna konkurencija na globalnom tržištu i promenljivi uslovi poslovanja zahtevaju od kompanija da kontinuirano tragaju za novim izvorima konkurenstke prednosti. Globalizacija je ujedinila potrošače u pogledu njihovih trži&scaro...

By Marija Mandarić, Ivana Bulut

The media is powerfull, logic of profit rules the media, the information has become a merchandise. Amenities are increasingly under pressure of commercialization, which is largely a result of new ownership, the interests and influence of advertising industry. The media have the power to create images of the world, but themes which are mainly concer...

By Pavle Ivić

Total Quality Management (TQM) is contemporary approach to QMS that considers all the aspects of the management system for continuously improving the quality of products, services and processes. After it experienced phenomena success in the industrial sector, it was applied to service organizations, such as banks. Numerous studies confirm that orga...

By Isidora Ljumović, Jelena Lazić, Janko M. Cvijanović

This paper will present the risks that arise in the establishment of the new company as well as risks that arise during the business. Risk is a phenomenon which needs to be taken into consideration during business process although the risk does not need to appear. The risk which leads to poorer company can emerge in every area of business at every ...

By Drinić Dragana, Nikolina Krneta