Postoje različiti putevi koji vode ka globalizaciji, pa isto tako i brojne opcije za menadžment koji se okreće globalnom poslovanju. Izbor odgovarajuće globalne strategije je upravo jedna od najvažnijih odluka koja se stavlja pred svako preduzeće. S tim na umu, ovaj rad se bavi novim analitičkim i strateškim konceptima za menadžere i kompani...

By Ana Jurčić, Nikolina Vrcelj, Dragana Trifunović

The process of globalization has led to the relocation of production and an increasing orientation of multinational corporations towards developing countries, particularly countries in transition. Companies establish their factories outside home countries, primarily due to global presentation and positioning, cost reduction, using cheap and highly ...

By Milorad Pušara

Globalization places new demands on companies and one of them is employer branding. Employer branding is a process that goes in two directions. One is turned internally to employees who are the best and the biggest promoters of the companies they work for and the other is externally oriented towards the general public. The task of employer branding...

By Tatjana Cvetkovski, Ana (Langović) Milićević, Violeta Cvetkovska Ocokoljić

The leading role in dynamic and development of globalisation of business belongs to global companies. The global companies are market leaders - companies with world- famous name and brand. The consequences are caused by the market power of global companies. At the global market there are also market-followers - companies which focus on a small segm...

By Vesna M. Milanović, Andrea D. Bučalina

This paper points out the impact of Culture and its aspects on leadership processes in business organizations. In addition to management models which are presented with examples: the United States, Japan, Mexico and Germany focuses on the current state of Process Management and Human Resources Management in state and private sector in Serbia and an...

By Ana Langović Milićević, Tatjana Cvetkovski, Zlatko Langović

Although branding is a term usually associated with marketing, employer branding is much more to do with the Department of Human Resources. Employer branding is a relatively new idea, but it is something that becomes inevitable with globalization and the strengthening of competitiveness between companies. It is also one of the solutions for the lac...

By Sandra Mrvica Mađarac, Matej Galić

Quality management is the basis for the well organized event. It is the key in creating the image of the company, city and everyone who runs it; therefore it is necessary to do the best job possible. Often we attend an event, without thinking how it was made. This is where the management of events begins. There are different types of events, but ev...

By Marina Guzovski, Igor Kukić, Sandra Mrvica Mađarac

World experience and practice clearly indicate the significance of logistics and logistics principles applications in modern market conditions. However, our experience indicate that logistics hasn't yet been understood and accepted the right way and that appropriate attention is not paid to this important activity. Very often totally wrong and shal...

By Milorad Kilibarda

The connection between entrepreneurs and new venture formation is well established. Many authoritative definitions of entrepreneur actually include some reference to venture or enterprise creation. For example, Bygrave and Hofer define an entrepreneur as “... someone who perceives an opportunity and creates an organization to pursue it”...

By Pirsl Danica, Vesna Susnjar, Visnja Susnjar

In the past few years, terms such as knowledge society and knowledge economy are often used in conventional applications. Knowledge management and knowledge have gained a new dimension because they have become a new competitive weapon and determining factors upon which are based economic development and competitive position of companies in the mark...

By Marina Guzovski