Various theories available in the international literature provide frameworks for understanding how social media platforms are integrated into the daily lives of individuals and how users' reliance on these platforms shapes their interactions, perceptions, and behavior patterns in the digital age. Media Dependence Theory, Uses and Gratificati...

By Jelena Krstić, Ljubomir Zuber

 Good communication is a precondition for successful management, ie its basic functions, leadership and coordination. It has long been known that quality, clear and focused communication is the basis of a successful business. Despite this, to the study of business communication is not given enough attention and space in formal education. It is...

By Ljubomir Zuber