One of the main current topics, not just among business professionals and practitioners but also among the general population, is rapid growth of modern technologies and Internet and their influence on everyday business. In the UK advertising spend on the Internet with a share of 26% exceeds the advertising spend on television and in many countries...

By Milica Kostić-Stanković, Danica Lečić-Cvetković, Bojana Golubović-Protić