Barnes, S. J., & Scornavacca, E. (n.d.). Mobile Marketing: The Role of Permission and Acceptance. International Journal of Mobile Communications, 2(2), 128–139.
Benway, J. P. (n.d.). Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web.
Bergstrom, A. (n.d.). Cyber Branding: Leveraging Your Brand on the Internet. Strategy & Leadership, 28(4), 10–15.
Bhat, S. (n.d.). Measuring Users’ Web Activity to Evaluate and Enhance Advertising Effectiveness. Journal of Advertising, 31(3), 97–106.
Burns, B. (n.d.). Marketing Methods.
Carroll, A. (n.d.). Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26(1), 79–98.
Dijkstra, M. (n.d.). Separate and Joint Effects of Medium Type on Consumer Responses: A Comparison of Television, Print, and the Internet. Journal of Business Research, 58(3), 377–463.
Doran, R. (n.d.). Mobile Devices Expand Reach of Businesses. Fairfield County Business Journal, 49(36), 11.
Duboff, R. S. (n.d.). ROI for Marketing: Balancing Accountability with Long-Term Needs.
Evans, D. S. (n.d.-a). The Economics of the Online Advertising Industry. Review of Network Economics, 7(3), 359–450.
Evans, D. S. (n.d.-b). The Online Advertising Industry: Economics, Evolution, and Privacy. Journal of Economic Perspectives, 23(3), 37–60.
Gallagher, K. (n.d.). The Medium is not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web. Journal of Advertising Research, 41(4), 57–70.
Goodrich, K. (n.d.). What’s Up? Exploring Upper and Lower Visual Field Advertising Effects. Journal of Advertising Research, 50(1), 91–106.
Gordon, W. (n.d.). Crisis in Marketing Brings Unprecedented Opportunity. Advertising Age, 80(14), 15.
Gould, M. (n.d.). Principles of Advertising.
Hwang, J. (n.d.). Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising, 3(2), 10–23.
Kaye, B., & Medoff, N. (n.d.). The World Wide Web: A Mass Communication Perspective.
Korgaonkar, P., & Wolin, L. (n.d.). Web Usage, Advertising, and Shopping: Relationship Patterns. Internet Research: Electronic Networking Applications and Policy, 12(1), 191–204.
Kostic-Stankovic, M. (n.d.-a). Integrated Marketing Communications.
Kostic-Stankovic, M. (n.d.-b). Role of RFM Method in Customer Relationship Marketing. Journal for Management Theory and Practice, 46, 19–24.
Lou, C. (n.d.). Keep in Mind How a Human Brain Works. Marketing Week, 33(29), 24–26.
Luo, X., & Donthu, N. (n.d.). Benchmarking Advertising Efficiency. Journal of Advertising Research, 41(6), 7–18.
Macias, W. (n.d.). A Beginning Look at the Effects of Interactivity, Product Involvement, and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising. Journal of Current Issues and Research in Advertising, 25(2), 31–44.
Maddox, K. (n.d.). New Formats Drive User Engagement. B to B, 92(5), 35–36.
McEleny, C. (n.d.). IAB Devises Ways of Benchmarking Social Media Work. New Media Age, 10(1), 4.
Morrissey, M. (n.d.). Smart Marketing in a Down Economy. Point of Beginning, 34(8), 19–21.
Okazaki, S. (n.d.). Mobile-Based Word-of-Mouth Among Japanese Youth: How New Brand Referral Campaign Works. Psychology & Marketing, 25(8), 714–731.
Park, T. (n.d.). Effective Advertising on Mobile Phones: A Literature Review and Presentation of Results from 53 Case Studies. Behaviour & Information Technology, 27(5), 355–373.
Pashupati, K., & Jeng-Hoon, L. (n.d.). Web Banner Ads in Online Newspapers: A Cross-National Comparison of India and Korea. International Journal of Advertising, 22(4), 531–564.
Percy, L. (n.d.). What is Advertising and Promotion?
Rodgers, S., & Chen, Q. (n.d.). Post-Adoption Attitudes to Advertising on the Internet. Journal of Advertising Research, 42(5), 95–104.
Rosenkrans, G. (n.d.). Maximizing User Interactivity through Banner Ad Design. Journal of Promotion Management, 16(3), 265–287.
Schachter, K. (n.d.). Internet Ad Downturn: No One’s Immune. Red Herring, 8(1), 7.
Taylor, C. (n.d.). The Six Principles of Digital Advertising. International Journal of Advertising, 28(3), 411–418.
Varian, H. R. (n.d.). Position Auctions. International Journal of Industrial Organization, 25(6), 1163–1241.
Virtsonis, N., & Harridge-March, S. (n.d.). Brand Positioning in the B2B Online Environment: A Case from the UK Print Industry. Journal of Brand Management, 16(8), 556–570.