In today’s volatile business environment, the Blue Ocean Strategy (BOS) has proved as a prominent framework for creating an uncontested market space for achieving sustainable growth. Applying this strategy also achieves a new way of adding value for consumers, clients, stakeholders, and consequently, the local community. This paper exam...

By Tatjana Mamula Nikolić, Svetlana Kralj, Mirjana Milovanović

 In recent years, advertising on social networks has become one of the important factors for the survival of companies on the market. It seems that there is more and more advertising and less and less ethics. Precisely because of this, the paper pointed out the importance of ethics when advertising on social networks. Also, the results of the ...

By Mirjana Milovanović, Svetlana Dušanić-Gačić, Zorana Agić

 The paper analyzes the student assessment of the quality of higher education in Bosnia and Herzegovina, with an emphasis on the implementation of standards for quality improvement introduced in 2012. The aim of the research is to assess the effectiveness of these measures in improving the quality of higher education in the country. The main r...

By Mirjana Milovanović, Zorana Agić, Svetlana Dušanić Gačić

 Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...

By Mladen Mirosavljević, Mirjana Milovanović

 In order to determine the competitiveness in the global market, for the purposes of this paper, secondary collected data of basic structural indicators of business of companies and entrepreneurs from the Republic of Srpska for the period from 2017 to 2019 were used. They were processed by descriptive statistics, and in order to determine the ...

By Mirjana Milovanović, Ružica Đervida, Branka Marković

 The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...

By Mirjana Milovanović

Research has shown that the success of the brand positioning in the market is the consequence of a specific targeting and focusing on a particular product or service. The product or service must be clearly separated in the mind of the final user, in this case- the independent car dealers, reminding them at every moment of their existence, thus pres...

By Mirjana Milovanović, Nenad Perić