Mass media play a central role in informing the public about what is happening, both locally and globally, especially in those areas about wich consumers of media content do not have direct knowledge or experience. Recent researches have shown that the mass media do have undeniable role in creating public opinion, influencing the thoughts, at...

By Sandra Đukanović

 According to multiple consecutive studies made by TV station viewership measurement agencies, BNRTV (Radio Television BN) and RTRS (Radio Television of Republika Srpska) represent the most watched and influential mass media in Republic of Srpska. The aim of the research conducted within this study is to demonstrate, through comparative analys...

By Sandra Đukanović