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Vendom d.o.o , Laktaši , Bosnia and Herzegovina
According to multiple consecutive studies made by TV station viewership measurement agencies, BNRTV (Radio Television BN) and RTRS (Radio Television of Republika Srpska) represent the most watched and influential mass media in Republic of Srpska. The aim of the research conducted within this study is to demonstrate, through comparative analysis (particularly focusing on the media's informative functions), how the two most watched television stations in Republic of Srpska deliver information and news to the public. Special attention is devoted to agenda-setting and the concept of framing in media, which involves selecting which part of the information will be considered more prominent. Based on the research (tracking of the main news programs of both television stations in past four years with an emphasis on 7 days in may ,2024), the conclusion was drawn that there is a significant influence of agenda-setting and media framing in the media reporting of RTRS and BNRTV. It is evident in the agenda-setting of both television stations that bias in reporting (visibility bias) as well as bias in filtering (selective bias or bias in selection) are easily observable. The research also revealed that both television stations have their own regularities in setting the agenda, leading to very little overlap in the agenda, especially when it comes to emphasizing the importance of certain news items.
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