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Although branding is a term usually associated with marketing, employer branding is much more to do with the Department of Human Resources. Employer branding is a relatively new idea, but it is something that becomes inevitable with globalization and the strengthening of competitiveness between companies. It is also one of the solutions for the lac...

By Sandra Mrvica Mađarac, Matej Galić

Quality management is the basis for the well organized event. It is the key in creating the image of the company, city and everyone who runs it; therefore it is necessary to do the best job possible. Often we attend an event, without thinking how it was made. This is where the management of events begins. There are different types of events, but ev...

By Marina Guzovski, Igor Kukić, Sandra Mrvica Mađarac

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