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18.06.2023. Review Scientific Paper
IMPULSE BUYING OF FASHION PRODUCTS

 Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...

By Milica Slijepčević, Karolina Perčić, Stefan Alimpić

 The introduction provides a review of the context that favors ethnocentrism and leads to this phenomenon. The paper explains the meaning of the very term and provides the general characteristics of consumer ethnocentrism, connecting the emergence of this phenomenon with ethnocentrism itself. The subject of the paper is consumer ethnocentrism ...

By Milica Slijepčević, Stefan Alimpić

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