METHODOLOGY FOR EVALUATION OF SUCCESS OF PRODUCT MARKETING
Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...
By Vučelja Lekić, Mladen Janjić, Nada Damljanović
SIMILARITY OF BI-VARIANT TIME SERIES
This paper presents one algorithm for choosing optimal solution from a bivariant time series database. The presented algorithm uses a similarity measure to compare each object in the database to a specific suitable object. The proposed method is useful when dealing with multidimensional time series data, e.g., bi-variant time series, where c...
By Vučelja Lekić, Nada Damljanović, Mladen Janjić