LEVEL OF INTERNET ADVERTISING USAGE LIKE IMPLICATION OF SOCIAL AND TEHNOLOGICAL DEVELOPMENT
One of the main current topics, not just among business professionals and practitioners but also among the general population, is rapid growth of modern technologies and Internet and their influence on everyday business. In the UK advertising spend on the Internet with a share of 26% exceeds the advertising spend on television and in many countries...
By Milica Kostić-Stanković, Danica Lečić-Cvetković, Bojana Golubović-Protić
INNOVATIVE APPROACH TO STRATEGIC MANAGEMENT OF ENTERPRISE ELECTRONIC BUSINESS
Strategic planning defines and formulates business goals of enterprise and main directions of the goals implementation. Business strategy formulation has special role and importance in present global competitive environment that is characterized by extreme dynamic and turbulence. If we take into account participation of the enterprise on electronic...
By Slavoljub M. Milovanović