The constant advancement of information technology is making billions of consumers more educated and informed about everything every day, making it far easier for them to make purchasing decisions. Good promotion significantly affects the growth of consumer interest in certain products and directly influences the consumer to make a purchase. For ...

By Mladen Milić, Marko Milić, Jelena Lutovac, Vedrana Blagojević

Entrepreneurial marketing represents a non-traditional, opportunity-driven marketing approach that is particularly relevant for small and medium-sized enterprises (SMEs) operating in dynamic environments. The aim of this study is to examine how the implementation of various aspects of entrepreneurial marketing influences the organizational performa...

By Gordana Rendulić Davidović, Nikola Radosavljević, Neda Nikolić, Miraš Milašinović

This research presents an analysis of the application and acceptance of various standards in the field of the Internet of Things (IoT). Employing t-test statistical analysis, the study analyzes differences between groups of standards in three key categories: implementation complexity, adoption level, and citation frequency. The results show that co...

By Darko Radulović, Marija Blagojević

This research presents the design of a recommender system for an online store. The system utilizes user behavior data and purchase history to generate personalized product suggestions. Its main components include a recommender server and client modules. The recommender server performs the core recommendation logic independently of the online store,...

By Darko Radulović, Marija Blagojević

In many countries, cheese is a highly valued dairy product that, due to its high nutritional value, is recommended in the regular diet of every individual. Cheesesmade by the traditional method using indigenous technologies are especially valued and represent the culture and tradition of some country. Janj cheese has been produced by such a traditi...

By Danica Savanović, Ana Velemir, Aleksandar Savić, Jovo Savanović, Branislav Šojić, Vesna Muždeka

Vanadium oxides (VOₓ) represent a diverse family of transition metal oxides with rich structural and electronic properties, making them promising candidates for a wide range of applications in sustainable technologies. Their ability to exhibit multiple oxidation states and reversible redox behavior enables their use in electrochemical systems such ...

By Jelena P. Georgijević, Lazar Rakočević, Tijana Đorđević, Dejan Pjević

The House of Peoples of the Parliament of the Federation of Bosnia and Herzegovina, at its session held on March 4, 2025, unanimously adopted the Law on Protection from Domestic Violence and Violence Against Women, thereby introducing stricter protective measures for victims and harsher penalties for perpetrators of violence within the territory of...

By Meliha Frndić Imamović, Almir Pustahija

In this century, when we are faced with the climate crisis, states and individuals are taking various measures. The European Green Deal stands out as the most comprehensive of the regulations in this context. Addressing the European Green Deal only in terms of environmental pollution and climate change and not taking into account the economic trans...

By Izzet Tasar

In the context of environmental changes and the increasing demand for sustainable agricultural practices, real-time monitoring of plant health is increasingly important. This work provides an overview of the development and application of non-invasive optical spectroscopy for early detection of stress across a wide range of plant species. The appro...

By Katarina Miletić, Sara V. Ristić, Marija M. Petković Benazzouz, Dejan A. Jeremić, Bećko V. Kasalica

In today’s globalized and increasingly dynamic market, the importance of the procurement process, within the context of total cost management, is steadily growing. To ensure uninterrupted and continuous production operations in every modern enterprise, the procurement process should be regarded as one of the strategic functions. An efficient ...

By Sandra Đukanović, Danica Lečić-Cvetković