INFLUENCE OF CORONAVIRUS ON CONSUMER BEHAVIOR
The emergence of the COVID-19 pandemic and its unprecedented speed of transmission around the world have fundamentally shaken the habits and behavior of consumers in shopping. Keeping social distance, partially limited movement, and depending on the situation, the introduction of quarantine, has put consumers in a position to adapt to the new...
By Mladen Milić, Jelena Vitomir, Dražen Vrhovac
MODERN FORMS OF SALES AND PROMOTION IN THE CONTEXT OF A PANDEMIC
The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...
By Biljana Rađenović Kozić
FIRMA (BUSINESS NAME) OF A COMMERCIAL SOCIETY IN THE COUNTRIES THAT ORIGINATED FROM THE FORMER REPUBLICS OF THE SFRJ
The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...
By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević
TESTING THE SATISFACTION OF PROFESSIONAL CUSTOMERS IN THE AUTOMOTIVE AFTERMARKET SPARE PARTS INDUSTRY WITH THE PURPOSE OF IMPROVING SALES: THE CASE OF BALKANS
The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...
By Mirjana Milovanović
SECURITY MARKETING, AS A MANIFESTATION AND PHASE OF INSTITUTIONAL DEVELOPMENT
Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...
By Saša Mitrić
IMPLICATIONS OF SECURITY MARKETING ON THE BUSINESS ENVIRONMENT AND MULTIPLICATION OF MARKET ACTIVITIES
Having stepped boldly out of the business framework in the last few decades, the scientific thought of marketing has been enriched with various social components. Marketing thus becomes strongly present in all spheres of social life, and its influences on development processes are also considered. It is analyzed, e.g. the influence of the new...
By Saša Mitrić
GREEN STREETS - A MODEL FOR IMPROVING THE QUALITY OF LIFE AND OF THE ENVIRONMENT
Public spaces are very important for urban life, and their traditional form are the streets. Streets occupy more than 80% of the total public space. The content of the street defines its character and the built, natural, social, cultural and economic context. Also, streets must be designed to respond to the many challenges that cities face, s...
By Tanja Trkulja, Dubravko Aleksić
COMPARISON OF MULTI-CRITERIA DECISION-MAKING METHODS: IS IT ALL THE SAME?
Multi-criteria decision making (MCDM) methods have been used in various research areas in order to evaluate and rank finite number of alternatives based on a set of predetermined criteria. One of the main concerns when applying MCDM methods is related to the fact that different methods can yield different results in terms of the ranking of th...
By Nenad Medić, Zoran Anišić
MIGRATION CRISIS MITIGATION AND MANAGEMENT IN THE UNA SANA CANTON
While Bosnian society seeks to ensure the standards of the institutions of the European Union and the Council of Europe within its own society, we face the problem of security of state borders and the growing trend of illegal migration. Una Sana Canton has become a kind of buffer zone towards "open Europe or Europe of fortresses" where all th...
By Amela Čolić, Hamdija Lipovača, Belma Bajrić
CHANGE MANAGEMENT AS AN INTEGRAL PART OF COMPANY MANAGEMENT
Change management, as a constant task of managers and an integral part of managing the organization as a whole, is a general management process aimed at planning and implementing change so that the organization can function successfully and develop in conditions of continuous change in the environment. Accordingly, the change management proce...
By Biljana Bjelica, Ognjen Bakmaz, Dragan Vukasović