The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...

By Miljenko Strnad, Biljana Rađenović Kozić

 Generation Z (better known as "zoomers") is influencing changes in traditional business models through the creation of innovations fueled by digitization and artificial intelligence. Thanks to a better understanding of digitization, this generation is a step ahead of other generations in the world of changes in the business sense. The subject...

By Nikša Grgurević

 In this work, we present a prototype of a high-precision and high-resolution seismic data acquisition system (DAQ). This system is designed for real-time monitoring, data acquisition, and visualization of seismic activity, tailored specifically for local and micro-location applications, but not limited to them. The system has various applicat...

By Dushan Bikov, Zoran Panov, Risto Popovski

 Green building, or the sustainable use of biomass in construction, is a concept for the design and construction of buildings with a lower environmental impact and higher resource efficiency. In recent years, the construction sector has recognized that the introduction of more environmentally friendly methods is crucial to halting global warmi...

By Milica Mladenović, Biljana Vučićević, Predrag Škobalj

 Ionic liquids are revolutionary fluids and solvents in modern science and engineering, remaining liquid below 100°C. Their unique properties, such as nonflammability, high thermal stability, and the ability to dissolve various compounds, enable innovative applications across multiple industrial sectors. They are ideal for safety-critical...

By Milan Vraneš, Saša Laloš, Jovana Panić, Snežana Papović, Teona Teodora Borović, Nikolett Cako Bagány, Andrija Vukov, Slobodan Gadžurić, Siniša Bikić

 The negative effects of climate change that occur because of natural cycles and anthropogenic action are reflected in all aspects of the environment and life of modern man: human health, ecosystems, economy, social issues, and the like. This is evidenced by the extreme values of climate parameters (high summer temperatures, heavy rainfall, an...

By Milana Radujković

 The digital transformation of businesses is currently experiencing significant improvements, supported by the use of artificial intelligence. The manufacturing sector is being substantially transformed using emerging technologies. Consequently, the manufacturing environment has become more dynamic and complex, causing more interdependencies, ...

By Nenad Medić, Zoran Anišić

 Lies are not unknown to humanity, they are as old as humanity itself, but the dimensions of the consequences that lies can reach today, with the use of modern technologies, have greatly increased. Recently, the use of modern technologies has created another means on the basis of which it is possible to create and distribute false content fast...

By Emilija Marković, Darko Dimovski

 Air suspension bellows is a rubber-based polymer material that needs to be used in heavyduty vehicles. The service life of the rubber and court cloth used as the bellows material changes due to the process. While premature damage to the bellows increases the risk of accidents, frequent replacements cause an increase in costs. In this study, ...

By Eren Atik, Ahmet Demirer

 Cognitive-behavioral theory claims that an individual creates social anxiety to a certain extent by exaggerating the consequences of his failure and public performance in front of the audience (Labaš, 2021; according to Konig, Peulić, Matijević, 2018). Social anxiety or fear of public speaking is a form of anxiety and denotes a normal ...

By Tanja Todorović