The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...

By Mirjana Milovanović

 A reliable, practice-oriented education is the most important basis for a successful start in a profession. Requirements more specific and more complex companies' labour market as regards its ability to students preparing for employment had an important role in building the Lisbon Strategy which states that each Member State should focus on t...

By Marius Calin Benea

 Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...

By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski

 The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...

By Biljana Rađenović Kozić

 The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...

By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević

 Change management, as a constant task of managers and an integral part of managing the organization as a whole, is a general management process aimed at planning and implementing change so that the organization can function successfully and develop in conditions of continuous change in the environment. Accordingly, the change management proce...

By Biljana Bjelica, Ognjen Bakmaz, Dragan Vukasović

 Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...

By Saša Mitrić

 Having stepped boldly out of the business framework in the last few decades, the scientific thought of marketing has been enriched with various social components. Marketing thus becomes strongly present in all spheres of social life, and its influences on development processes are also considered. It is analyzed, e.g. the influence of the new...

By Saša Mitrić

 Multi-criteria decision making (MCDM) methods have been used in various research areas in order to evaluate and rank finite number of alternatives based on a set of predetermined criteria. One of the main concerns when applying MCDM methods is related to the fact that different methods can yield different results in terms of the ranking of th...

By Nenad Medić, Zoran Anišić

 While Bosnian society seeks to ensure the standards of the institutions of the European Union and the Council of Europe within its own society, we face the problem of security of state borders and the growing trend of illegal migration. Una Sana Canton has become a kind of buffer zone towards "open Europe or Europe of fortresses" where all th...

By Amela Čolić, Hamdija Lipovača, Belma Bajrić