The paper presents the concept of competitiveness of the city's economy. Its growing importance in the theory and policy of the competitiveness of certain urban areas is highlighted. The concept of city competitiveness means a kind of theoretical and methodological unification of the general and local dimensions of the multi-level category of...

By Srđan Milicević, Danijela Despotović, Slobodan Cvetanović, Lela Ristić

 The authors investigate the external solvency of three Balkan countries, two of which are socalled late transition countries (Bosnia and Herzegovina and Serbia), while Bulgaria is a country that has completed the transition and become a member of the European Union since 2007. Two indicators of external solvency are analysed: External debt/g...

By Danijela Despotović, Srđan Milicević, Vladimir Nedić, Slobodan Cvetanović

 Nowdays, when the world is changing really fast, it is necessary to be ready to react and adapt to all the changes, both within the organization and in the external environment. Proper managment of branding of an individual, organization, company all the way up to the level of one country is very important and it leads us to successfull respo...

By Bojana Ostojić, Jelena Ružić, Jelena Stošić, Irena Petrušić

 Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...

By Milica Slijepčević, Karolina Perčić, Stefan Alimpić

 Artificial intelligence has undoubtedly already entered everyday human lives. It is present in the form of simple household appliances such as robotic vacuum cleaners, in cars in the form of electronic sensors (parking sensors, autopilots, or GPS systems), in computer games in the form of computer-driven roles, in the manufacturing industry, ...

By Ljubica Janjetović, Tarik Velić, Mihaela Popa

 Food industry waste has a great potential for use in terms of prevalence, accessibility and quantity. In this research, the effects of eggshells on concrete by substitution of cement were investigated. In addition, the results of using chicken feathers together with egg shells as fiber reinforcement material were also examined. For the compre...

By Ayhan Erol, İbrahim Güngör Dilek, Günnur Peşmen

 The main goal of this paper is to examine the role of a diagram within the design studio as a significant methodology in contemporary architectural education. Our starting point is the fact that in mastering the skill of architectural design, the most important thing is to understand the process itself, and that the architectural diagram is o...

By Maja Milić Aleksić, Marina Radulj, Diana Stupar

 The conducted research analyzes the possibility of applying the methodology for assessing the environmental impacts that certain thermal insulation materials have on the environment. Ecosystem approach and improvement of the design phase in the direction of evaluating the environmental characteristics of the proposed materials for thermal ins...

By Marina Nikolić Topalović

 Reindustrialization is of particular importance for securing the conditions for growth and development of the economies of Southeast European countries, including Serbia, which have undergone a difficult period of transition and privatization. The rapid effects of accelerated reindustrialization are evident not only in the form of job creati...

By Milica Ničić, Dragan Dukić, Dragan Rastovac

 The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...

By Mladen Milić, Dražen Vrhovac, Jelena Vitomir