IMPACT OF GOLD PRICE MOVEMENT ON THE RATE OF THE RETURNS FROM INVESTMENT ACTIVITY ON FINANCIAL MARKETS
Due to the consequences caused by the crisis of the COVID-19 virus pandemic (interrupted supply chains), energy crisis, geopolitical crisis (war conflicts between Russia and Ukraine) resulting in high inflation, the working paper analyzes, tests and quantifies the impact of gold price movements on daily rates of return from investment activit...
By Marko Milošević, Ognjen Bakmaz
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...
By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović
FACTORS BEHIND THE INCREASING POPULARITY OF LOCALLY PRODUCED FOOD – INSIGHTS FROM A REPRESENTATIVE STUDY ON CONSUMER MOTIVATIONS
The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...
By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka
EARLY DETECTION OF PHYTOPHTHORA PLURIVORA PATHOGEN INFECTION IN SWEET CHESTNUT LEAVES USING NONDESTRUCTIVE OPTICAL METHOD
This study introduces a novel nondestructive optical method for detecting infections of the invasive Phytophthora plurivora pathogen in sweet chestnut (Castanea sativa) leaves, as well as monitoring plant health and stress. The proposed method utilizes spectrophotometric measurements to continuously monitor the optical transmission coefficien...
By Katarina M. Miletić, Miloš S. Mošić, Sara V. Ristić, Marija M. Petković-Benazzouz
FATTY ACID COMPOSITION OF KRANJSKA SAUSAGE WITH CASINGS TREATED WITH PLANT EXTRACTS (PRINUS SPINOSA L.)
This study aimed to evaluate the effectiveness of natural casing treatment with aqueous or ethanol extract of the blackthorn fruits (Prunus spinosa L.) on fatty acids content of vacuumpacked Kranjska sausages. Three experimental groups of sausages were produced: CS - a conventional sausage filled in a natural casing; WS - a sausage filled in...
By Ana Velemir, Snježana Mandić, Danica Savanović, Vanja Jokanović
INFLUENCE OF PERSONAL VEHICLE DIAGNOSTICS ON RELIABILITY AND ENVIRONMENTAL PROTECTION
Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...
By Srđan Marinković, Veljko Vuković
GENERIC COMPETITIVE STRATEGIES
One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...
By Ružica Đervida, Radmila Bojanić, Slađana Babić
IMPROVEMENT OF THE URBAN GREEN MATRIX THROUGH URBAN REGULATION AND ARRANGEMENT OF UNDEVELOPED SPACES: CASE STUDY OF THE PARK ALONGSIDE THE SERBIAN ARMY BOULEVARD IN BANJA LUKA
The aim of this paper is to investigate the possibility of improving the state of undeveloped spaces in urban areas. The first part of this paper focuses on the state of the undeveloped spaces of the urban landscape. To recognize their character and quality, the Narrative Spatial Analytics (NSA) method was proposed. It integrates three design...
By Tanja Trkulja, Ljiljana Došenović, Zoran Uljarević
DEVELOPMENT OF FINANCIAL REPORTING IN THE FUNCTION OF PUBLIC SECTOR MANAGEMENT
The current trend of change at the global level in the political, social, economic and institutional spheres could not remain without influence on nation states and thus on the public sector. All these new conditions, phenomena and events define the new environment in which the state or the public sector operates. There is no possibility for ...
By Biljana Bjelica, Dragan Vukasović, Darko Martinov
INFLATION RATE IMPACT ON THE RATE OF THE RETURNS OF FINANCIAL MARKETS OF SERBIA AND REPUBLIC OF SRPSKA
Taking into account the current trends in the financial markets and the crisis caused by the COVID-19 virus, the paper analyzes, tests and quantifies the impact of inflation rates on daily rates of return-on-investment activities in the financial markets of Serbia and Republic of Srpska. The aim of the research is a concrete, practically test...
By Marko Milošević, Ognjen Bakmaz