The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...

By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević

 According to the theory of international law, when disputes arise in international relations, states have possibility to resolve it directly by negotiations or by formal judicial or arbitration procedure. Those methods offer relative freedom to states in finding solution for the dispute that has arisen, independent of any third competent auth...

By Predrag Raosavljević, Onahti Čerkez

 The growing dynamics of the European banking sector and the internationalization of banking operations have greatly changed the basic way in which many banks operate. Also, the financial crisis of 2008 created the need for a banking union. However, the question is often asked in theory whether a banking union is a precondition for the creatio...

By Ivana Rađenović

 Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...

By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski

 The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...

By Biljana Rađenović Kozić

 Multi-criteria decision making (MCDM) methods have been used in various research areas in order to evaluate and rank finite number of alternatives based on a set of predetermined criteria. One of the main concerns when applying MCDM methods is related to the fact that different methods can yield different results in terms of the ranking of th...

By Nenad Medić, Zoran Anišić

 The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...

By Mirjana Milovanović

 Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...

By Saša Mitrić

 Having stepped boldly out of the business framework in the last few decades, the scientific thought of marketing has been enriched with various social components. Marketing thus becomes strongly present in all spheres of social life, and its influences on development processes are also considered. It is analyzed, e.g. the influence of the new...

By Saša Mitrić

 The emergence of the COVID-19 pandemic and its unprecedented speed of transmission around the world have fundamentally shaken the habits and behavior of consumers in shopping. Keeping social distance, partially limited movement, and depending on the situation, the introduction of quarantine, has put consumers in a position to adapt to the new...

By Mladen Milić, Jelena Vitomir, Dražen Vrhovac