Digital marketing is a branch of marketing that uses digital technologies based on the Internet and social networks. It began to develop in the 2000s and has been in constant expansion ever since. Digital marketing uses online strategies and these activities are constantly evolving, following the habits and needs of internet users. This type ...

By Jelena Ružić, Jelena Poznanovi, Branko Ćurlić, Đorđe Janevski

 The study approaches the problematics of the allocating of compensatory damages for physical damage and patrimonial damages caused to consumers by the use or interaction with a defective product, respectively of whether there is unjustified negligence or concurrent fault. Should the liable party invoke the risk of development, producers can b...

By Juanita Goicovici

 According to the theory of international law, when disputes arise in international relations, states have possibility to resolve it directly by negotiations or by formal judicial or arbitration procedure. Those methods offer relative freedom to states in finding solution for the dispute that has arisen, independent of any third competent auth...

By Predrag Raosavljević, Onahti Čerkez

 Technology, science, almost every human activity is (can be) dangerous without ethics. This is especially true for advertising, which has an impact on a large number of people, on their physical and mental health, and on the environment. Ethical advertising is advertising that has a positive impact on people, with the least harm to the enviro...

By Miro Mihec

 The growing dynamics of the European banking sector and the internationalization of banking operations have greatly changed the basic way in which many banks operate. Also, the financial crisis of 2008 created the need for a banking union. However, the question is often asked in theory whether a banking union is a precondition for the creatio...

By Ivana Rađenović

 The modern understanding of development, as a process of continuous solution of numerous and diverse social and economic needs, whose success is measured by increasingly complex systems of indicators, requires a re-examination of many traditional understandings, especially when it comes to modalities and dynamics of economic growth and develo...

By Denis Stojkanović, Zdravka Petković

 Social institutions, in some form, are as old as man himself. Without certain norms, rules of conduct, and social values, people would be prone to anarchy and destructive behavior. According to previous civilizational experiences, it is clear that there is a very thin line between the state of order and chaos. It is the institutional forces, ...

By Saša Mitrić

 The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to...

By Biljana Rađenović Kozić

 The paper analyzes the business name that is important in the conditions of a market economy for its recognition on the market by other entities. The paper presents the definition, elements, language and principles, changes and transfers of the business name. During the study of this institute, a comparative legal and normative method was use...

By Miroslav Milosavljevic, Jelena Milosavljević, Isidora Milošević

 The paper presents the results of a survey of professional customer satisfaction in the period from 2015 to 2019 on a sample of 4248 professional customers of a company engaged in the distribution and trade of automotive spare parts (aftermarket). This company operates in the region of Balkans: Bosnia and Herzegovina, Serbia and North Macedon...

By Mirjana Milovanović