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Vol 3, Issue 1, 2014
Pages: 159 - 165
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Received: >> Accepted: >> Published: 01.10.2014. None of above

BENCHMARKING AS A METHOD OF DESIGNING THE COMPETITIVE POSITIONS OF PRIVATE HEALTHCARE INSTITUTIONS ON THE MARKET OF HEALTHCARE FACILITIES

By
Ivka Talić
Ivka Talić

Fakultet društvenih znanosti dr. Milenka Brkića, Sveučilište/Univerzitet „Hercegovina“ Bosnia and Herzegovina

Abstract

The process of society in tradition involves not only the privatization of economic subjects, but also various other segments of non-profitable character. It also includes zhe privatization of the healthcare institutes. The privatized healthcare institutes have to base its business on the principles of management, economic principles and the principles of healthcare facility markets. In this work we want to, with the help of benchmarking, show the process of designing competitive positions of the private healthcare facilities. The starting hypothesis is that the private healthcare institutions can base its survival and development exclusively through creating and growth of the competitive positions on the market of the healthcare facilities. The contribution of this work is trying to show the appliance of benchmarking in conditions of society in transition.

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