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Visoka poslovna škola strukovnih studija-Novi Sad , Novi Sad , Serbia
Visoka poslovna škola strukovnih studija-Novi Sad , Novi Sad , Serbia
This paper will present the risks that arise in the establishment of the new company as well as risks that arise during the business. Risk is a phenomenon which needs to be taken into consideration during business process although the risk does not need to appear. The risk which leads to poorer company can emerge in every area of business at every level. Due to that, the risk needs to be identified. The goal of every company is its permanent existence in the markets where the company performs with its products and services. Since risks can damage the company’s business and endanger the achievements of business goals, as well as the main goal of every organization or going concern principle, the risks need to be properly managed with. If there is no possibility to detect the risk event, there is also no possibility to manage with the risk properly. Since the risk exists, the achievements of some of the company’s goals are brought into question as well.
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